BMW Appreciation
BMW Motorrad
Appreciation Offers
Eligible members of either the U.S. Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard) or the Uniformed Forces as defined in 10 U.S. Code § 101 includes active guard and reserve personnel, the commissioned corps of the National Oceanic and Atmospheric Administration and the commissioned corps of the Public Health Service. Individuals who have been released from active duty or received an honorable or general discharge from active duty or received an honorable or general discharge from active duty in the armed forces are also eligible upon presenting a copy of DD Form 214. Purchasers are eligible for one Military Purchase incentive with vehicle delivery between January 1, 2022 and January 2, 2023. Motorcycle must be purchased and reported under the eligible Military offer applicant. Proof of eligibility required. Offer is applied against MSRP and is available on purchase of select new model year 2021 or 2022 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, M 1000 RR, CE 04, and 2022 K 1600 B/Grand America/GT/GTL do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to, Emergency Services, MSF RiderCoach, MOA/BMW Car Club of America programs. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees. The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities. BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.2021 ELIGIBLE MODELS – Military, Emergency Services, MSF Coaches, MOA & CCA Members
2022 ELIGIBLE MODELS – Military, Emergency Services, MSF Coaches, MOA & CCA Members
Terms & Conditions
Emergency Service Workers
Terms & Conditions
An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).
Purchasers are eligible for one Emergency Services Purchase incentive with vehicle delivery between January 1, 2022 and January 2, 2023. Motorcycle must be purchased and reported under the eligible offer applicant. Proof of eligibility required.
Offer is applied against MSRP and is available on purchase of select new model year 2021 or 2022 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, M 1000 RR, CE 04, and 2022 K 1600 B/Grand America/GT/GTL do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to Military/ Veteran Program, MSF RiderCoach, MOA/BMW Car Club of America. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.
The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
MSF Rider Coaches
Terms & Conditions
Purchasers are eligible for one (1) MSF RiderCoach℠ purchase incentive during the program (January 1, 2022 through January 2, 2023). Motorcycles purchased and reported under a name other than the eligible MSF RiderCoach℠ Purchase offer applicant do not qualify. RiderCoaches must be currently registered with the MSF. Proof of eligibility required.
Documents required for Riding School Instructors other than MSF RiderCoaches must include a letter from the riding school on riding school letterhead and a copy of the riding school schedule for that year, which must reflect substantive activity.
Cash offer available on the purchase of select, new model year 2021 or 2022 BMW Motorcycles at participating BMW Motorrad dealers. Must take delivery by 1/2/2023. The cash off is applied against MSRP. May be combined with certain other BMW Motorrad offers that are available at the time of purchase unless specifically excluded in the incentive offer rules. Cash cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale. May not be combined with other special appreciation purchase offers including but not limited to Military/Veteran Program, Emergency Services, MOA/BMW Car Club of America. BMW Motorrad fleet, M 1000 RR, CE 04, 2022 K 1600 B/Grand America/GT/GTL, and auction units do not qualify.
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
BMW MOA / BMW CCA Members
Terms & Conditions
Purchasers are eligible for one (1) BMW Motorcycle Owners of America (MOA) and Car Club of America Members (CCA) Purchase incentive during the incentive period (January 1, 2022 through January 2, 2023). Recipient must be an active BMW Motorcycle Owners of America (MOA) or BMW Car Club of America member for a period of greater than 1 year at the time of motorcycle delivery. Motorcycles purchased and reported under a name other than the eligible BMW Motorcycle Owners of America (MOA) or BMW Car Club of America member applicant do not qualify. Proof of eligibility required.
Cash offer available on the purchase of select, new model year 2021 or 2022 BMW Motorcycles at participating BMW Motorrad dealers. Must take delivery by 1/2/2023. The cash off is applied against MSRP. May be combined with certain other BMW Motorrad offers that are available at the time of purchase unless specifically excluded in the incentive offer rules. Cash cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale. May not be combined with other special appreciation purchase offers including but not limited to Military/Veteran Program, Emergency Services, MSF RiderCoach. BMW Motorrad fleet, M 1000 RR, CE 04, 2022 K 1600 B/Grand America/GT/GTL, and auction units do not qualify.
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
MSF Ridercourse Students
Terms & Conditions
Purchasers are eligible for one (1) MSF Basic Rider Course incentive during the program period (January 1, 2022 through January 2, 2023). The MSF Basic Rider Course incentive must be original BMW Riders’ Apparel such as boots, gloves, jackets, etc. from the BMW MOTORRAD RIDE catalog. This incentive will not be paid for the sale of aftermarket products or accessories.
Purchasers must have taken the MSF Basic Rider Course or other accredited safety riding organization training and received their certificate within the previous 90 days prior to purchasing the motorcycle. Motorcycles purchased and reported under a name other than the eligible MSF Basic Rider Course applicant do not qualify. Proof of eligibility required.
This incentive may be combined with any other monthly retail customer incentive* available at the time of purchase for a qualified model (unless specifically excluded in the eligibility guidelines), which is defined as any new, previously unregistered BMW motorcycle sold between the dates of January 1, 2022 through January 2, 2023. BMW Motorrad fleet and auction units do not qualify.
*May be combined with another special purchase offer including but not limited to Military/Veteran Program, Emergency Services, MOA/BMW Car Club of America.
Applications not submitted within 30 days of the delivery date are ineligible for this incentive.
Specific states offer Beginning Rider Course enrollment fee reimbursement upon course completion (passing with endorsement). Customers in these states are only eligible for the Riding Gear portion of this incentive. This list includes but is not limited to; Illinois and Pennsylvania (this list is subject to change as legislation changes).
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
